Nelson Taruc
1 min readJun 17, 2019

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This was super in-depth and useful, but can I put you on the spot? Of the JTBD variants you describe, which is the one you’ve used most frequently in 2019 to date for your own projects, and why?

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Nelson Taruc
Nelson Taruc

Written by Nelson Taruc

Design Lead at Lextech. Focus. Boost signal, kill noise. Solve the first problem. Embrace uncertainty.

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